Exploring Ways of Making Money With Banner Ads

Banner advertising

If you want to make money with banner ads, then you have to go beyond the contextual advertising networks. In some cases, contextual advertising simply does not work and requires that you to exercise greater control regarding what is seen in the ad area. This is where you need to use the ad networks.

Compared to their heydays towards the end of 1990s, banner advertising payment rates have without doubt plummeted. However, there is a bit of good news for website owners searching for a reliable and flexible way to make money. These ads have evolved over time to bring with them many different options as well as variations for web masters.

When you team up with a top banner advertising network as opposed to intensive marketing to different clients, it saves you lots of time and gives you a steady income flow in the end. The amount of money that starts trickling in is a beautiful game of numbers - the more relevant advertisements you show, the more you make money with banner ads. Your work is just to implement certain codes in your banner area and the ad(s) will appear. When you associate with these networks, you will be referred to as a publisher or affiliate.

You however need to be careful when selecting a banner ad network; otherwise your effort towards making money with banner ads will stall. Many companies can promise the world, only to disappoint you when the return comes back as zero. Others may encourage very unethical advertising practices, and yet others may fail to pay according to the agreed terms and conditions. Even worse, some of these companies may fail to pay anything altogether.

Ensure that you read terms and conditions before signing with any banner ad company, at least so that you don't break the rules without knowing them. You want to make money so shop around carefully because payout rates are different between networks. Besides that, check for an ad network that offers different advertising creatives like pop-up, pop-under, interstitial and more means of making money from your site.

Although you may not generate a million dollars via banner ads, they are still good means to recover website maintenance overheads as well as stack some cash in the bank. Well, if you actually generate a million dollars from our pieces of advice, donations will be thankfully accepted. This may not happen, so the best approach here is to target a modest return.

For more information on money making tips, visit our blog i.e. http://wadebyrdonline.com/blog

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Creative Internet Advertisement

Banner advertising

If there is one thing that the internet has always done right it is internet advertising. Advertising on the internet is one of the most lucrative and popular ways of not just getting your name across, but getting a product or service across as well.

Millions and millions of people click on a website almost every second; that is plenty of advertising space for someone to snatch up. When you have a great advertising platform, your business can really take off and it can be a new milestone that you never thought possible that you could achieve. The more advertising that you see on a website, the more likely you are to click it. It burns into people's minds to the point where they feel compelled to click it and see what it is about. Also, the more creative your internet advertisement the more profitable it surely can be. It can be costly to have advertising on the internet, due to the popularity and ease it is to get it going, but once it takes off it more than pays for itself. The return on investment for internet advertisement is astronomical, and the more creative it is the better.

A lot of times, you will see people simply have one box on a website for you to click on as advertisement. Many people do not realize that the more creative you can make your internet advertisement the better off you can be. If you have a lot of different little boxes, maybe a few links and video links, and even some logos and banners across the webpage, that shows that not only do you care about having your voice heard, but you really want people to click and explore for themselves. This type of love and passion for advertising, and this type of investment, is surely to pay off as people see you investing in yourself so they will want to as well. The website will, in its own way, advertise itself and really take off without you having to do much about it.

All you need is a site name inside of a logo, or even include it in special cells inside a website, and you can see what it will do for you. The some websites shows examples of how it can look and how effective this type of internet advertising can be. Give it a try for yourself and see why everyone loves this type of marketing and advertising.

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5 Bandit Tests to Increase AdSense Earnings

Banner advertising

Our approach will be a 5 arm bandit test for these factors:

1. Left Side vs Right Side
2. Above the Fold vs. Below the Fold
3. Embedded vs Adjacent to Content
4. Different AdSizes
5. Mobile vs Desktop (Separate setup)

Before you go off Googling pictures of seniors who bodybuild, let me explain the analogy. Let's start with why a bandit test gets its name, what it does, and how it will help increase your ad earnings.

Did you ever see the slot machines at a casino? You put in your money, pull a lever, and wait to see if you win something. Those handles are the "arms". And the machine itself is the "bandit". It's not much of a secret that these machines rob you blind - unless you own them.

How is bandit testing different from A/B testing?

Let's keep it simple. With A/B testing, you create two or more versions that you want to test. You send equal amounts of your traffic to each. At the end of the test, you pick a winner. From there, you direct all traffic to the winning version. They call that "exploring" and then "exploiting".

There is a little problem in here though. During the course of the test, the losing variations are getting lots of your traffic too. That means they are wasting some of it.

So a bandit test still compares different versions. But it directs most of your traffic to the version performing best from the outset.

You get to test out new variations like a/b testing, but you reduce the amount of traffic sacrificed.

The eventual losers get less of it to waste, and the likely winners get more of it to turn into ad revenue.

"Exploring" is the testing variations part. "Exploiting" is a bit harsh perhaps. Because what it really means is leveraging your traffic in the best way possible.

Stand by for another negative label. They call the bandit algorithm a "greedy" approach. But that's just an industry term. It means we want to focus our resources wherever we think we're going to get the best results.

Bandit Arm 1 - Left Side vs Right Side

Many UI designers will talk about F and Z patterns. This relates to how a user reads your page. A lot of research happens here. Researchers want to know where they focus. And they use eye or mouse movement tracking to figure it out.

Many web design templates provide navigation or advertising on the left or right side of the page. So this also becomes a good testing opportunity for your ad units.

Where are they looking the most? Where are they clicking ads the most?

Bandit Arm 2 - Above the Fold vs. Below the Fold
You have heard the "above the fold" mantra for a long time now. It started out as an insistence:

Everything important on a page has to be visible without scrolling.

But we have gotten wiser. Being above the fold or not is now a meaningful testing opportunity.

So we'll take that into consideration as well. How do your ad groups perform when positioned above or below the fold? Test it.

Bandit Arm 3 - Embedded vs Adjacent To Content

The traditional ad setup was to include advertising in vacant areas of the page. They could be within your header, footer, and side navigation. It was an attempt to keep them away from your main content. Beyond clutter, it also promotes a clear separation between content and ads.

Smart ad optimizers started to think more in depth than just F and Z patterns. If we expect the user to focus on the content, then why not bring our ad units within the content space? Embed them.

There is also adjacency. That is more like traditional advertising placement. But the key here to explore embedded content and other creative ways to place your ad units.

Bandit Arm 4 - Different Ad Sizes

Size might matter. But we just don't quite know which size without testing. Almost every ad network has many different ad unit sizes and dimensions. There is quite a variation. Compare traditional banners to skyscraper formats or video embeds.

So the type, size, and dimension of ads are also important factors for testing.

Bandit Arm 5 - Mobile vs Desktop (Separate setup)

This is the hot zone here. Mobile versus Desktop. Mobile usage is exploding - as we all know. That means no serious web publisher can do well long term without factoring in mobile traffic.

Separate apps are a bit out of scope here. But we can focus in on testing either responsive or separate mobile versions of your site.

With responsive, the design and structure is built to recognize mobile devices. When the smaller screen sizes are in use, the page layout and content can change. The layout may change. Some content may even disappear.

By contrast, a separate mobile site setup is another version especially for mobile devices. With this method, you design a version that is only for target mobile devices. It's not tethered to the responsible web version. It's built specifically for mobile.

To implement these tests start using AdNgin today. Or get more info first.

AdNgin lets online publishers increase ad revenue through perpetual testing. Use our platform for free and see your AdSense revenue increase by upwards of 30%.

AdNgin is Google AdSense T&C compliant

Contact us here: info@adngin.com

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New Hot Property - Outdoor Media

Banner advertising

India's population is steadily becoming urbanized and modern advances have penetrated even the rural areas. That's why it is easy to find many farmers engaged on their phones, even so on Whatsapp. Advertising in contemporary times is seen adapting as well. Today old compliments the new, so to say. New technology combined with old ideas has created success stories. Outdoor media allied with other mediums can be very beneficial.

One particular industry that could benefit most from out of home advertising would be the e- commerce websites. One of the fastest growing sectors and it is projected to keep growing. It has transformed consumer behavior (one of the greatest feat of social engineering). Everything today is simplified, from hailing taxis to sell old washing machines. All can be done by sitting at home.

To cash in on the growing market, many companies have begun to unleash a media buying 'blitzkrieg'. It is now normal to see daily newspapers featuring e- commerce advertisements. So much so more space is allotted to ads than there is to news. In fact some papers get fatter just before the festive seasons. Like in many instances these pages are flipped right over or torn away. Although very effective, it is still not enough.

In today's world there is more room to be creative as work can be easily out sourced to professionals thousands of miles away. At a much cheaper rate than compared to the past when doing such thing was impossible or very difficult.

Outdoor media or out of home advertising is a tricky fish, if not done properly, it may slip out of hand. Basically, advertisements need to compliment the reader (consumers!)

Duration

It can be identified according to seasons, festivities etc. E.g. when the winter arrives winter care manufacturing companies begin to advertise for their product because there is a demand during the season. Outdoor advertising can create a huge impact on the consumer. In some cases it can even remind the consumers about the approaching winter season. Same goes for festivities. Outdoor media can remind people about the big festival in a less intrusive way because; it does so without invading an individual's personal space.

Connection

Consumers can be attracted but they need to be persuaded. One dot can be put on a board and it will be noticed by as many commuters as any normal ad would. What needs to be done is content has to connect with the consumer. Content has to be so engaging that it will retain the viewer till the end. So brilliant and convincing, even if someone is selling sand in the desert, the consumer would buy it.

Location

Don't just buy advertisement space. Sometimes one advertisement location can pull more traffic than 10 less prominent ones. Outdoor media relies heavily on the location, depending on the product prominent location changes. An expensive soap will sell better in affluent areas of the city than the less affluent ones. So better to advertise only in the area where people can actually afford to buy the product.

HoardingIndia realizes these individual needs and according sets a plan to benefit the client using out vast outdoor media network. We believe in Nash Equilibrium and work for the mutual benefit of both the parties.

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