1. spelling and typoGoogle itself stating that the quality of a content is not only seen from the uniqueness and how that
content is informative for the reader, but also from
the technical side of kepenulisan such as
minimization of spelling and typo.
From the side of
the reader, the content contains numerous
misspellings and typo will reduce the trust or
credibility of the web site itself.
Although not all readers understand or care about technical writing,
but we also can't ignore that the readers of today are the ones who have been more critical.
will people believe about the information we pass on
technical writing course basis if we still keteteran?
From the side of Google as a search engine, content
with many misspellings will deny the accuracy of the
For example: when the reader type in the phrase "where buy cheap hosting package".
Based on SEO optimization you do, your web site
should be on page one, but because the misspelled
title of your content to be "Selling cheap hotsing
package" for example, Google decided to "throw" your content into the twentieth page umpteen.
Tip: If you don't understand the basic writing
techniques, use the Indonesian Language Spelling
book (EBI) or Large Indonesian Language Dictionary
(KBBI) online as a guide.
2. Outwit the reader
You create content with headings that contain the keywords that you are targeting, but its content is not at all relevant to it, or if it is relevant discussed only
at a glance while the rest of your content discussing
This is called outwit the reader.
Cloaking also belong to outwit the reader and make
your web site exposed to the high risk of a penalty by Google.
The definition of cloaking is showing
different content to the reader and the Googlebot.
Tip: Customize the title with the content because the
bombastic title but the content instead, would give a bad impression.
3. Buy and sell Links
These last few years, Google has mewanti-wanti
about buy and sell links.
Who is buying and selling
links is exchanging links with money, products, or services. More simply, sponsored post a backlink
with rel = "do-follow".
The content has too many
have links like this clearly violated Google's quality
guidelines. Consequently, content or even the entirety of your blog will be derived from search engines.
Unfortunately we have not found enough valid
literature about how much the number of paid links
or paid links are allowed and which are not.
Tip: use the attribute rel = "nofollow" to paid links.
4. The content of Sponsored Post low quality
If in the previous point covered was the existence of
backlinks, then at this point is about the quality of the content itself. When creating sponsored post in the form of a review of a product be it goods or services,
a blogger often provide a description of the product.
There is nothing wrong with that, that's wrong is if
the description is only a result of copas from product
provider's web site.
Indeed, not all review is sponsored post, reviews
often also done voluntarily since the bloggers want to give information to the reader.
But, if the content
you create is exactly the paid content, here are some
things you can consider before creating content:
Make the content contains an honest review, give it a
If necessary, attach the advantages and disadvantages of products based on your experience.
If the sponsored post that you received in the form of
content placement, edit well before published. Fix if there are technical errors, customize with Your
language, and style check in advance whether such content is duplicated from other content or not.
Sepadat whatever schedule sponsored post You
For example, today's sponsored post,
then the subsequent content is the content of your own.
Two days later, barus sponsored post again, so on. However, because there are no readers who enjoy "'ve been fed" ads every day.
When creating content and want to provide a description of a product, use your own language.
Logically put it this way, if only copas, to what
readers bother coming to your blog? What better not
directly come to the product provider's web site?
Please choose a product that has a correlation with
For example, the niche your blog is about
Then the products such as cloud
service providers of web hosting and domain, blog template, or tools would certainly be more relevant than food, for example.
Tip: in addition to the sponsored post, there are
some other ways to earn money from blog.
5. Arisan Links
Mutual link exchange in order to increase the traffic
of goodwill is often done by the bloggers.
But, perhaps You do not yet know if this is one of the techniques that violate the Google quality policy.
Arisan link schemes including links or links that are engineered and will lead to your site or blog (again)
derived from search engines.
Tip: use the attribute rel = "nofollow" to links arisan.
Who constantly warned by Google about quality content is content that is informative and
comprehensive in the sense of content that
discusses the topic in detail and thoroughly, not just
content that is a paragraph taken from the site A and
other paragraphs taken from site B.
Maybe you also often find sites containing content
like this one.
From the title hell magnificent once
seem promising knowledge you need, but when read
turns out its contents only a duplication of content
on other sites.
Tip: write something that you know and understand
7. Keyword is not relevant
Although Google is a machine, but they have the ability to recognize correct sentence structure.
They will know what topics it contains content and keyword anywhere that we're trying to optimize. The sentence that impressed "forcing" and not natural
just to enter a specific keyword will effect bad
against the content in its entirety.
That is why a
content creator should have kelihaian to construct
sentences that are intact and natural.
Not to be confused the two following sentences:
For the user of the unit in the design of the shirt, certainly need software capable to design t-shirts.
For those of you who enjoy using the design of the
shirt a unit for an appearance that is not typical, of course you need design software to meet those needs.
According to you, which is more palatable read?
Tip: pay attention to coherence (logical relationship)
between words and antarkalimat.
8. Keyword Stuffing
The more keywords in a paragraph then the good.
This myth is often diembuskan by those who either
have not yet understand very well about SEO either
deliberately gives tricks is no good.
in a paragraph, let alone if all of that is the anchor text that are links to other sites, is called keyword
stuffing that is of course not good for the ranking of
your web site.
Examples of keyword stuffing:
We sell shoes boots custom.
Our custom boots
shoes made of genuine leather.
You can order our custom boots shoes at email@example.com.
Tip: use keywords as needed.
9. Web interface
The letters are too small, too big, dark background
color with the light, the letters berpendar-pendar as
disco lights or colorful as a rainbow, and others.
Essentially, the look of the web site that is not
friendly in the eyes of readers can reduce points of user experience.
More details of this, Google and other search engines
exactly consider the look of a website because when displaying a site in the search engines, they expect is that users will get the information they are looking for.
When for example the information was obtained
but the look of the website is a mess, the user will
immediately move the bow to another web site that is more read-able. When the user has only been on the website for – Let's say – two seconds and then
immediately close the web, Google will assume that the search results they give useless. In doing so, Google will consider not to include the website in
Tip: instead of choosing a web interface that has many embellishments with the intention of enabling
eye cathing, better use of the template is simple but
have content that entices the reader.
10. irrelevant Video
To make readers stay longer on a web site, the author often incorporate video into your content.
This is a nice trick because in addition to lowering bounch
rate, the video also has several other functions:
Not all readers easily understand information shaped
visual such as writing, there are more readers know if the information submitted in the form of audio or audio visual.
The existence of the types of variations
to accommodate readers video.
The video serves to complement the content. For example, there is information that is not presented in the content, but delivered through video.
That is why before inserting a video, to consider
whether the video is indeed relevant to the content or not. The video is not relevant will give a bad
impression to the reader also to search engines.
In principle, quality content is content that is created for the reader, not just for search engines. SEO Optimization blog is just one of the many steps in order to make the information on our website can be
communicated to more readers. That is why quality
content is becoming a major pillar of a web site.
Hopefully our discussion this time could make your blog content more and quality. Happy practice.